Why This Small Coffee Business Doesn’t Need to Compete on Price

tgim_blog_ep6-4

Every coffee company has an angle.

Folgers made it fast. Nabob made it romantic. Starbucks made it hip. And today, artisanal coffee is making it expensive. But how do you convince someone to pay a lot more for their coffee? The answer is actually pretty simple: all you need to do is tell a story.

We sat down with Helen Schafer, owner of Tiny House Coffee Roasters, to find out more.

In this interview, you’ll…

  • Find out how a great story can help you charge more for your products
  • Discover an easy way to tell your story (without an advertising budget)
  • Learn about product positioning and why it’s your key to boosting sales

Check out the full interview below:

Want to hear more? Listen to the rest of episode six now.

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