Press: “Demand For New Media Experts In Women Of Color

latinitas

I’m pleased to have been featured in an article by Gabriella Landeros for Latinitas.

Some excerpts:

“The evolution of how we communicate with people has passed all boundaries. From e-mail and social media, to online advertising. Today, people are taking in information in more creative and tech-friendly ways, especially the younger generation. The new media industry is growing, and in more dynamic ways than ever before. With this growth, many women of color are joining the new media force.”

“Social media and advertising provide an outlet to voice opinions at a much larger scale than one can do alone to a group of people. It also serves as a tool to connect with like-minded people who share your same interests. Brenda Salinas, Associate Producer for NPR Latino USA, stated, ‘Latinos use social media in more way than any other ethnic group. Social media helps communicate with family in other parts of the world. There is also a different relationship with people on Twitter vs. real life. Many of us are so used to being the only one in the room, and we don’t have that feeling on social media.’

“It’s revolutionary that the second I’m interested in something, I can get the information in seconds – 20 years ago, we couldn’t do that! You can instantly connect with people that have your same interests, without feeling alone. The fact that other people are like me, is very comfortable. You can connect with people who have shared your same cultural experiences,’ continued Salinas.”

“’There is no such thing as a radio producer, you’re a multimedia producer.  If it airs once, you are wasting your time and only reaching a fraction of people you can be reaching.  To do social media well, you have to be ahead of the curve and do it right. Elements of storytelling don’t change, but social media always changes. It’s always on the go and a learning process,’ stated Salinas.”

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