I was thrilled to be a feature speaker at Radio Days Europe in Lausanne, Switzerland this year. Radio Days Europe is the largest radio conference in the world.
Get the full story at Radio Days Europe.
“Everyone has been talking about Google this year, this afternoon it was their time to take to the stage.
Brenda Salinas, from Google News, eased delegates into her thoughts on the future of bringing audio to audiences with a hilarious and informative presentation.
She outlined three fundamental aspects of radio in the future: on-demand, interactive and data driven.
Firstly, Brenda talked about how Google is using data to customise radio for individuals. She reminded delegates that radio was designed for an antenna that would broadcast to many people, so one programme would be designed for a large and diverse group. However, with the internet serving people at an individual-scale, this homogenising is not necessary and, actually, is a barrier to connection.
Brenda went on to explain how interactivity will likely be central to the future of radio. Interactivity can be thought of in the context of how radio has traditionally “interacted” with audiences. However, in the future interactivity could literally provide an opportunity for audiences to converse with a voice coming through their speakers – interrupting and asking questions. This might sound scary but actually it is exciting, as listeners can supply the answers to live questions right there and then.
Brenda leaves the auditorium with a positive thought: “Radio isn’t going anywhere because the art of telling a great story has stayed the same for thousands of years”.
Another insightful and practical example of what audio might look like in years to come.”
60dB has some exciting news. From techcrunch.
“Short-form podcast app 60dB will be shutting down next month and its team will be joining Google in an apparent acqui-hire.
“Today, we’re announcing we’ll be shutting down 60dB on Friday, November 10th, and we’ll be joining the team at Google,” a Medium post signed by the 60dB co-founders read. “As we considered next steps for 60dB, we came to the conclusion that to accomplish our goals we’d be better positioned if we joined someone with scale who shared our vision for what was possible with digital audio.” The note was first spotted by Business Insider.
Tiny Garage Labs, which created the app, launched its podcast platform for iOS, Android, Alexa and the web last year, allowing users to access personalized short-form audio pieces inside the app. The team said it worked with more than 80 media institutions to produce “hundreds of audio stories in the past year.”
What does that mean for me? I’ll be showing up to work at Google’s Covent Garden offices in London. I am so excited to see what this journey means for me creatively and professionally. Stay tuned!
So happy to have gotten a Nieman write-up for the Texas Standard.
Here’s an excerpt:
“As a first-of-its-kind effort, if Texas Standard works, it will set a standard for a number of larger states, and perhaps attract the kind of new funders that public media needs. To be sure, many of the top public radio stations have built their own collaborations. What distinguishes Texas Standard, says Oregon Public Broadcasting general manager Steve Bass, is “having a group of stations on board before they launch.”
It’s awesome to be the cover story in the latest issue of Current magazine.
‘“We see Texas Standard as a collaboration among stations within Texas, as a Texas platform for stories that are coming out of communities all over Texas but have impact on residents beyond the community in which the story is taking place,” said Stewart Vanderwilt, KUT g.m. “It’ll serve that role for our state similar to how Morning Edition serves that role for the country.”’
Want to know more? Check out the full Current write-up or follow @TheTexasStandard on Twitter.
2015 is going to be a big year for Texas public radio and for me professionally.
I’m proud to be a part of the team bringing Texans the news they care about, no matter where it’s happening.
Want to know more? Read the Columbia Journalism Review article about what we’re planning to do and follow us @TexasStandard.
And tune in to your local Texas radio station at 10 am on Fridays. We’ll see you there!
I’m pleased to have been featured in an article by Gabriella Landeros for Latinitas.
“The evolution of how we communicate with people has passed all boundaries. From e-mail and social media, to online advertising. Today, people are taking in information in more creative and tech-friendly ways, especially the younger generation. The new media industry is growing, and in more dynamic ways than ever before. With this growth, many women of color are joining the new media force.”
“Social media and advertising provide an outlet to voice opinions at a much larger scale than one can do alone to a group of people. It also serves as a tool to connect with like-minded people who share your same interests. Brenda Salinas, Associate Producer for NPR Latino USA, stated, ‘Latinos use social media in more way than any other ethnic group. Social media helps communicate with family in other parts of the world. There is also a different relationship with people on Twitter vs. real life. Many of us are so used to being the only one in the room, and we don’t have that feeling on social media.’
“It’s revolutionary that the second I’m interested in something, I can get the information in seconds – 20 years ago, we couldn’t do that! You can instantly connect with people that have your same interests, without feeling alone. The fact that other people are like me, is very comfortable. You can connect with people who have shared your same cultural experiences,’ continued Salinas.”
“’There is no such thing as a radio producer, you’re a multimedia producer. If it airs once, you are wasting your time and only reaching a fraction of people you can be reaching. To do social media well, you have to be ahead of the curve and do it right. Elements of storytelling don’t change, but social media always changes. It’s always on the go and a learning process,’ stated Salinas.”
I’m pleased to have been featured in this post for NPR’s Code Switch blog as one of the faces of #LATISM.
“We grew up listening to our Moms catching up with our tias Sunday night on the telephone. We don’t do that,’ says Brenda Salinas, social media producer for LatinoUSA. Salinas and her LatinoUSA colleague Kaitlin Archambault are here recording stories as part of a new segment, using #LatinoProblems. Latina Magazine advice columnist Pauline Campos is also helping out. ‘We use social media especially Facebook and Instagram to stay in touch with our extended family. And we’ve discovered we can use social media also for activism and to have our voices heard.”
Agree? Disagree? Let me know!