Texas Slashes Film and Video Game Incentives, Everyone Loses

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The entertainment industry was shocked when state legislators slashed $63 million from the Texas Moving Image Industry Incentive Program from the state’s budget. It’s a program that was created in 2008 to attract businesses by giving companies grants for hiring Texas workers to develop film, TV, commercial or video game projects in the state. Now, the film and video game industries are trying to figure out what went wrong – and they’re pointing fingers.

It’s a cautionary tale of what happens when two sides just can’t agree. At least that’s how Bill Hammond sees it. He leads the Texas Association of Business.

“I think it’s a cautionary tale when one side refused to negotiate in good faith,” Hammond says.

Since 2008, the Texas Moving Image Industry Incentive Program has given entertainment companies about $150 million in grants if they hire Texas workers. But in the last couple of years, there’s been a problem brewing: the film industry didn’t want to be grouped in with video games in the state budget. They argued the two industries are just so different.

Barbara Morgan is the executive director of the Austin Film Festival.

“I think there are also very different, I mean, places that are creating those games, it’s not as overt as when someone is here shooting in the middle of the street,” Morgan says. “But with gaming it’s different – those are usually done inside office buildings and created in a small environment.”

But separating the incentive program would have meant that the video game industry would have had to fight for money on its own. Jennifer Bullard directs a yearly video game conference in Austin.

“I thought it was a pointless exercise, one of those situations where we should try to get the pie and then figure out how to divide it up, rather than try to divide nothing,” Bullard says.

In politics, we’re used to hearing about the eleventh-hour backroom deal. Not here. Neither side could agree – and Bill Hammond says their very public disagreement made them lose support in the legislature.

“At that point there was a lack of support in the legislature and that combined with some criticisms with incentives across the board form the so-called tea party legislators, the support tragically evaporated,” he says.

The two-year budget deal reached by legislative negotiators includes $32 million for the incentive program. That’s about a third of the program’s current funding and less than half of what the governor asked for.

One thing both sides can agree on, these cuts will be devastating to both industries.

Barbara Morgan says you won’t see big series like “American Crime” shooting in Texas anymore.

“As long as Louisiana and New Mexico and Georgia keep pouring money into the film industry it will hurt us if we don’t have budgets that can compete,” she says.

Jennifer Bullard says this is a step backward for one of the fastest growing industries in the state.

“Everyone is disappointed quite frankly, very upset and discouraged,” Bullard says. “This was an incentive program that showed that Texas cared about game development and this just sends a really clear message that they don’t care about game developers.”

For now, video games and the film industry will share a much diminished incentive program and a sense of disappointment.

What’s Stopping Texan Millennials From Buying Homes?

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Despite low prices in the oil patch, the housing market is still looking very strong through much of Texas. And with Texas cities ranking among the best places for millennials to live, members of this now aging generation want to pass an important milestone: homeownership. The instant-gratification generation is drumming up plenty of business for companies willing to accommodate their shopping style.

Almost a third of Texans are under 30. By comparison, Baby Boomers make up one fifth of the state. And now, a study by the Urban Land Institute has found that more than half of all young adults 19-36 want to own a home someday. Deborah Brett co-authored the study.

“Generation Yers are still very much interested in homeownership,” she says. “Most of them see themselves as homeowners, just not right now.”

What Brett calls generation Y, other people call millennials. If every person in this group who wanted to buy a home bought one, this would be the largest home-buying generation in history, just by its sheer size.

But for many millennials, homeownership seems like a far-off dream.

“I think the ability to become a homeowner is tougher than it was in prior generations,” Brett says.

In some big cities like Austin – where the real estate market has been at historic highs – it’s actually cheaper to rent than buy a home. Houston and in Antonio are headed that way – Thanks to rising home prices there too.

Martin Walner manages high-tech boarding houses for recent grads. One’s in Austin. He says most of his residents want to be homeowners one day, but he’s not sure that will happen.

“I think a lot of people want to own a home at some point in their life, because they see it as a goal in their life one of the check boxes to reach, but especially single people,” Walner says.  “They wouldn’t want to have a home that early on because there’s a lot of responsibility that comes with it and I think a lot of it is also jobs, it’s a very competitive job market out there.

Plus, millennials aren’t very handy. A third of the young homeowners polled in the study said they have no idea how to do necessary maintenance and repairs. Twenty percent said being a homeowner costs way more than they thought it would.

That means there are a lot of business opportunities there. Rick Orr runs a website that’s kind of like Pinterest for home listings.

“They’re very much bringing the industry forward in allowing for instant gratification from everything from finding homes to getting a quick response to whether or not we can go look at the listing on Saturday,” Orr says.

These apps and websites become even more popular in such a hot real estate market.

Is Southwest Airlines Coasting On Its Friendly Reputation?

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Greg Puriski has worked as a ramp worker for Southwest Airlines for 19 years, and he’s always felt like he was an asset to the company.

“The last few years – I want to say the last five years or so – the culture has changed, from where we’re more like a regular legacy carrier or regular corporation, to where we’re not really appreciated anymore, and it just feels like there’s procedure changes all the time,” Pruinski says. “We’re just basically like another airline right at the moment with our working conditions.”

That doesn’t sound like the Southwest that gained a reputation through the 90’s as an affordable carrier with a great attitude and a talent for quirkiness. Remember the rapping Southwest flight attendant that went viral in 2009?

The airline has aged since then. Some people say it’s lost its fun. It still has the lowest add-on fees in the industry, which puts the airline ahead of many of its competitors in terms of customer satisfaction, though by less and less every year. Seth Kaplan is the editor of Airline Weekly.

“In some markets, like Austin where people are very familiar with Southwest, they still enjoy the open seating and some of the things that they’ve been used to all these years,” Kaplan says. “But as it goes into new markets, you have people that might be willing to pay even for a seat assignment if they could get one but they can’t.”

Since it acquired Air Tran, in 2014, Southwest has steadily been raising its fares. It’s not a cheap airline anymore, and it’s not the underdog – it brought in a billion dollars in profit last year.

“Things have changed over the last few years, it is quite sad, you know when I started 19 years ago,” says Purinksi. “I was Greg Purinski Southwest Airlines ramp agent, and now I’m nothing more than 36425, which is my employee number.”

Kaplan says disgruntled employees can be bad for business.

“Definitely one of the things that customers have liked about Southwest over the years are those very friendly employees who sing to them during the safety demonstration and all those things,” he says. “So if the workforce really became far less happy overall than it once was, then yeah, that could affect customer perceptions of airlines.”

The People Who Profit From Disasters

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Recovery is underway in Van and Denton, Texas, after a series of tornados swept through on Mother’s Day. The Associated Press reports two people were killed in Van by the EF3 tornado that blew through the small town just southeast of Dallas.

Mark Hanna is a spokesman for the Insurance Council of Texas. He says the amount of damage to homes and businesses made by the 130-140 mile an hour winds will make the rebuilding costly.

“It’s really hard to put an exact dollar figure on it right now, but it’d be easy to say that the insured losses would be well over $1 billion,” Hanna says.

Once the storm passes residents naturally will want to make insurance claims. But some try to make a quick buck from the disaster by scamming insurers. State Senator Larry Taylor recently sponsored a bill he says will make it harder to file a false insurance claim.

“People block walking going door-to-door, phone solicitations, these aren’t people that have problems with their insurance agents and go look for a lawyer, these are people that lawyers go look for people to make a lot of money and now that’s the difference,” Taylor says. “It’s a money grab.”

When the repair process begins, contractors, carpenters and electricians move in. Sarah Burns is with the Texas Roofing Contractors Association.

“They’re called storm chasers [in the roofing business], and typically in an area that’s been heavily impacted there will be a lot of people that at least pose as doing business as roofing contractors that hit the area door knocking, handing out signs, sometimes putting signs in people’s yards, crawling on the roofs and inspecting them as well,” Burns says.

Most are on the up and up, but roofing and repair scams are all too common– the Texas Attorney General office regularly issues scam warnings and prosecutes scammers after almost every major storm or wildfire.

“Go to a reputable contractor, a building contractor, preferably someone who lives right there in your community,” Hanna says. “You want to refrain from dealing with anyone who is coming out from out of the city to take advantage of a bad situation.”

Rain and thunderstorms are expected in northern Texas for the next 10 days.

If You Want To Target Multicultural Millennials, Start In Texas

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People of color are pretty used to seeing their cultures portrayed in a stereotypical way, especially in advertising. Remember when Ashton Kutcher played a Bollywood director for Popchips? Or the Taco Bell Chihuahua?

UT Journalism student Ashanti De Luna rolls her eyes when we talk about multicultural advertising.

“To be honest I don’t like any of the ads, like the for example Taco Bell and the Chihuahua – I’m not for that.” she says.  “To me it’s kind of a disgrace to both languages to be combining them in an ad.”

It seems like it is so easy to get it wrong. Zayna Usman says she’s studying public relations because she’s determined to get it right.

“When there’s an ad that’s like exceptional and it’s not just there as the token person of color in the ad then I like them but most of the time it’s four white person and one black person or one brown person,” Usman says. “I guess the commercial aspect of it bothers me.”

Tokenism. That’s what Alejandro Ruelas wanted to avoid when he co-founded LatinWorks – a Hispanic advertising agency in Austin.

“It’s doing your homework,” he says. “It’s dedicating enough time to understanding what it is that you’re solving for, knowing that it’s not a one-size fits all answer.”

Ruelas says he’s been able dominate the Hispanic market with this strategy, so he’s taking it to the next level with a new agency to target multicultural millennials: Sibling.

“The reason behind the establishment of Silbing is because we see a void and an opportunity to consumers that are part of the millennial cohort if you will, and they are a group that traditionally has not been focused on by marketing organizations,” Ruelas says.

In 2013 ABC and Univision launched a cable channel to target multicultural millennials. The Miami-based channel has modest ratings but a solid social media presence.

State Demographer Lloyd Potter says if you want to launch a national project to reach multicultural millennials, it makes sense to start in Texas. It’s the youngest and most diverse state in the country.

“Well Texas already is a minority-majority state and has been since the mid 80s,” Potter says. “And when I say that I mean non-Hispanic white compared to all other race ethnic groups.”

Latinos and Asians under 45 are the fastest-growing demographics in Texas. Those are just two of the groups Alejandro Ruelas is hoping to target with his agency.

Houston Gets Ready To Take Texans To Cuba

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It may be a while before any commercial flights leave for Havana, but the Houston Airport says it’s already discussing how to get customers to Cuba with at least three carriers. Joe Martin writes for the Houston Business Journal.

“United, which has its largest hub here in the United States, they said I think back in January that they were interested in having a Cuba flight, so you would assume, but that’s pure speculation,” Martin says.

These talks between airlines and airports are just the beginning of a long process. Houston will have to work with the Cuban government to make sure that country’s airports are prepared for U.S. flight carriers.

But Martin says customers won’t have to wait much longer.

“They expect to make a trip sometime this year to Cuba just to discuss logistics and to make sure the Cuban airport, you think Havana when I say that, are ready to accept American passengers, and have the ability to do so from a security standpoint, from a logistic standpoint, just to make sure all is kosher on both sides,” Martin says.

And once that happens, travel agents like Michelle Weller, are set to make a lot of money.

“Having a nonstop flight going straight into a Caribbean destination is going to be so excellent, not only for people from Houston, but also kind of from all over Texas,” Weller says. “If you can drive into Houston and then jump on a plane and go nonstop to Cuba I think you’d see A LOT of traffic.”

AirBnB found that nearly a third of Americans would be interested in visiting Cuba. Among Latino Americans, it’s closer to half, and that leaves a lot of monetary incentives for airlines to get on board.

Why Can’t My Iphone Speak Spanglish?

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A lot of Texans switch back and forth between English and Spanish effortlessly, without even thinking about it. But if you’re typing on an iPhone, switching between the language keyboards mid-sentence is a big hassle. With more and more multilingual users, why isn’t one of the top smartphones up to the task?

Jennifer Kutz says she has some software that can help– it’s prediction keyboard called SwiftKey, that’s already on more than 250 million devices.

“The difference with SwiftKey is you can literally just start typing in one language or another assuming they have the same layout on your keyboard and the keyboard will understand and detect what language you’re typing in and adjust what word is coming next,” Kutz says.

Kutz says it takes some time for the keyboard to really adapt to the way the user speaks. But trying to get Siri – iPhone’s voice-to-text messenger– to work, is a whole other story. We spoke with Andrew Dillon, who teaches at the University of Texas School of Information, about why Siri isn’t better at this.

“With speech, there is this assumption that only intelligent creatures and intelligent beings can talk, and very quickly when you speak to most computerized applications you find out pretty quickly that they’re not that intelligent,” Dillon says.

What happens if you ask Siri why she doesn’t speak Spanglish?

“I’ve never really thought about it,” Siri responds.

John Roescher, a technology consultant in Austin, says Spanglish might not be too far off for our dear Siri.

“I think it’s fair to say that would be easy, relatively easy to incorporate, the intelligence that you build into it it’s obviously easy to do it one language, or another language only one at a time, but it’s not impossible to do it for both,” Roescher says.

So what’s stopping Siri? Roescher says that the failure in the tech industry is really a diversity issue, not at the programmer level, but with the higher-ups.

“A company could benefit from having more diverse decisions, or more diverse champions, for these ideas in their organization to even have the inspiration to make a case like this,” Roescher says.

If decision makers realized the market in the U.S. alone, for a bilingual operating system, the company could stand to make a lot of money. Almost 40 percent of Texans speak multiple languages, and a lot of us like to do it at the same time.

Keeping Up With The Demand For Specialty Eggs

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Two egg giants, Cal-Maine Foods and Rose Acre Farms, have announced they’re teaming up to build a massive shell-egg facility in Red River County, Texas. The facility will house more than two million egg-laying hens. The companies are expanding to meet the growing demand for cage-free eggs, which can fetch a serious premium – sometimes doubling their price at the register.

At the local grocery store, there’s a definite choreography in front of the egg cooler. Customers pace back and between the four refrigerators and browse the selection.

Sangay Sabu is deliberating which type to put in his basket.

“Large eggs, grade A, grade double A, extra large eggs, large organic, extra large organic, pasteurized, extra large grade A, locally produced,” Sabu reads. “And there’s like a whole other aisle of eggs…that’s a lot of eggs.”

Once he picks, he’ll do the same thing everybody else does, without fail.

“I always open them up to make sure they’re not cracked,” shopper Mary Jane Secret says.

But when you’re looking at 15 or more different types of eggs, how do you pick what to put in your cart?

“Because they’re extra large, so I wanted extra large,” Secret says. But everybody has their own preference.

“They’re the cheapest,” says Crystal Mitchell.

“I usually get the organic, cage-free, mainly because I’m a vegetarian so that’s important to me,” Jaime Phelps says.

“I usually buy something that’s cage free vegetarian fed and I like that the label said it’s enhanced with vitamins and other goodies,” says Mark Burns.

“I usually buy the store brand because it’s cheaper and I feel like all eggs are the same,” says Andrew Litwin.

Shoppers all have different tastes, and there’s a type of egg for each of them. Craig Coufal teaches poultry science at Texas A&M.

“Demand for specialty eggs continues to increase every year and now it’s representing probably a good one-fifth of the market for eggs in the United States,” Coufal says.

As long as the market keeps growing, egg suppliers like Cal-Maine Foods will continue supplying specialty eggs. Tim Dawson is a spokesperson for Cal-Maine.

“It’s certainly our job to meet the demand that the consumer has,” Dawson says. “It used to be not to long ago that there wasn’t a very large selection of eggs, but if you go into the egg case today you’ll find a very large selection of eggs.”

Coufal says now is a good time for specialty egg producers.

“Right now egg markets are very good – egg prices are very high, feed costs are reasonable – so egg producers are doing well,” he says.

Dawson says that’s largely because eggs have lost their bad rap. Now, people think of them as healthy food, and the USDA and FDA have adjusted their cholesterol restrictions accordingly.

“There’s more of a recognition that the cholesterol and the diet is not necessarily the issue that creates problems for cholesterol in the blood,” Dawson says.

The federal government will release new dietary guidelines this fall. If the preliminary meetings are an indicator, the nation’s dietitians will recommend people eat one egg per day.

John Deere Wants To Change What It Means To Own A Tractor

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You know how you own your computer, but you don’t own the software on your computer? That’s the argument that John Deere’s lawyers are citing to make sure farmers don’t tinker with their tractors.

Dale Artho lives on his farm in Wildorado, Texas. He says John Deere’s legal maneuverings are making him mad.

“I could use some really blunt words for that, but since we’re on the air I won’t,” Artho says.

He paid $40,000 for his tractor – and he thinks it’s his to do whatever he wants with it.

“They have computers on them that monitor speed, they actually do more than what we actually require at the point, the only thing they don’t do is that they don’t drive themselves,” Artho says.

But John Deere disagrees; Ken Golden is a spokesman for the Fortune 500 company.

“A big part of our issue is the safety of our customers,” Golden says. “You begin to hack the software and change how the product actually functions, and you can endanger yourself and those who work on that vehicle.”

Most manufacturers place digital locks over their software. Breaking the lock, making a copy and changing the code could be construed as a violation of copyright law.

The U.S. Copyright Office is considering passing an exemption to make it easier for consumers to hack into their own electronics, a move John Deere and other companies say would be bad for innovation and bottom lines.

“This would allow a Deere competitor to take our software and change it modify and basically take the investment that Deere has made to make its computers work very well for customers,” Golden says.

But what if Artho could hack into the computer code that snakes through his tractor and make it run all by itself? Isn’t that the definition of innovation?

Brandon Levitt is an intellectual property attorney in Dallas.

“They’re both good arguments coming at it from different perspectives and it’s the job of the copyright office to review all of those arguments and decide the best approach for this exemption,” Levitt says.

The exemption would limit which high-tech devices we can modify, hack, and repair. And that could impact everything: your car, your dishwasher, even your cat’s self-cleaning litter box are all up for review.

Texas Payments Are Still Waiting For BP Payouts

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British Petroleum has set aside a $20 billion trust to settle claims arising from the Deepwater Horizon oil spill. So far, Texas received more than $18 million for restoration projects along the coast.

But while the state is being compensated, individual plaintiffs in Texas have had a much harder time getting the money they say they deserve.

Charles Herd is a maritime lawyer in Houston.

“By my last count we have 224 clients in the BP oil spill and about 17 percent of those have been paid to date – which means that 83 percent have not been paid,” Herd says.

Herd says the clients that have been compensated have gotten checks from anywhere from $7,000 – $133,000. Most of them work in the seafood industry.

Economist Charles Mason was a witness in the U.S. civil trial against BP. He says shrimpers were especially hard hit by the spill.

“Imagine that a shrimper coming out of East Texas in the Gulf Coast works his way along the Gulf from west to east, harvesting shrimp,” Mason says. “Now he has to go farther to find viable population, so there’s extra cost associated with that – maybe the quality of the shrimp is suspect.”

Mason says the extra cost involved trickles down through the rest of the Texas Gulf economy.

“Someone who runs a restaurant and they find that they can’t access the quality of seafood from the Gulf that they were once able to – or there’s a perception amongst patrons that the quality is suspect – so they take a hit, their workers take a hit, the places where those workers went to shop, they’re probably going to take a hit and these effects are kind of going to spiral out,” Mason says. “They’ll interact and weave their way through the entire fabric of the community. All that stuff is ongoing.”

Despite that, the Gulf seafood industry isn’t doing too badly right now. It’s been buoyed by a strong dollar and locally-sourced foodie trends. Andrea Hance is with the Texas Shrimp Association, she says the impact of five years of deflated prices has still left a scar on the Gulf economy.

“It’s particularly challenging for fishermen and people who typically work with their hands and they’re not keen accountants – that’s not what they do,” Hance says. “And if they were keen accountants, they might not be fishermen.”

Hance says the industry lost more than half a billion dollars since the spill. In Texas, shrimpers have received less than $70 million from the settlement trust.

But if that number seems low, shrimpers have been the most successful in receiving compensation; most plaintiffs are still waiting.

The deadline for filing an individual claim for compensation from the BP trust is June 8.